Midland giants Birmingham City FC attended pre-season training today and found themselves in the company of a new and dynamic sponsor, as well as a particularly smart looking manager. The reason behind this sartorial shift was the fact that the Blues proudly announced their renewed business links to the European leisure and lifestyle experts – the EZE Group.
After a very fruitful and mutually beneficial partnership last year (when the EZE Group were shirt sponsors) the duo decided to extend their relationship to a greater depth. The EZE Group have been pioneers in the leisure industry for over a decade, a decade which has seen one innovative product after another unrolled by a first rate management team.
From concierge service to theatre tickets, travel arrangements to restaurant reservations, the EZE Group have been constantly extending their reach both in terms of products and geographical location. Now that they have expanded their excellent customers service and delivery expertise into the realms of sport – who knows what the future may hold.
So the for the 2012/2012 season the distinct EZE Group logo will adorn the front of all home and away shirts, as well as match day clothing and host of other locations.
Following on from last year’s highly successful commercial partnership – when EZE Group were official travel partners – a host of deals have been announced today including the sponsorship of 6 matches and the hosting of an executive box for every home game.
Although the actual kit is yet to be unveiled, Blues boss Lee Clark today welcomed his team back for pre-season practice whilst wearing an EZE Group training kit and looking particularly happy about the forthcoming seasons prospects.