Blues skipper Paul Robinson had a very special treat for teenage fan Michael McLoughlin after the game against Leeds United – he presented him with a signed captain’s armband.
Michael, aged 14, from Erdington, enjoyed a VIP day out at St Andrew’s with the club’s diamond partner EZE Group on Saturday after being nominated for an EZE Wish by his older sister Danielle, aged 18.
Since his dad died of a rare heart disease seven years ago, Michael has also had to cope with losing three of his grandparents. With very few opportunities to attend games his sister decided a special treat was well deserved.
“Michael has had to adjust to a new lifestyle since dad died and has acted as the ‘man of the house’ by helping everybody out and protecting me, my mum and our nine years old sister Kiera who is also a big Birmingham City fan,” explained Danielle.
“Michael is passionate about football and the Blues so meeting Paul Robinson and receiving the captain’s arm band has really helped his self esteem.
“Dad would always take us to football matches when we were younger and I know he would have been very proud of Michael and the way he has coped with the loss,” added Danielle.
Michael was able to watch the game unfold from the EZE Group box where he enjoyed full match-day hospitality and afterwards a visit by Blues man of the match Demarai Gray. Even after the game both Demarai and captain Paul Robinson were in touch with Michael via social media sites Twitter and Instagram.
EZE Wishes is an initiative from EZE Group and BCFC which is designed to recognise and reward those amazing Blues fans who have overcome adversity, carried out brilliant work in the community or shown outstanding support for the club over the years.
EZE Group, the lifestyle and leisure specialists, has stepped up its support for Help Harry Help Others by becoming official patrons of the Birmingham based charity.
Over the last two years the EZE Group Foundation has helped raise thousands of pounds for Help Harry Help Others through a variety of joint initiatives involving Birmingham City F.C including match-day collections, raffles and other money spinning events such as donating the shirt sponsorship rights for a one off game.
Help Harry Help Others is the official charity of Birmingham City FC and EZE Group is a diamond partner of the club.
Georgie Moseley, chairman and founder of Help Harry Help Others, said: “We have enjoyed a brilliant relationship with EZE Group over the last couple of years so are delighted they have agreed to bolster their support by becoming one of the charity’s official patrons. We look forward to working with EZE Group and strengthening our relationship further so we can continue to provide valuable backing to young cancer sufferers and those families the disease impacts upon.”
Dominic O’Reilly, CEO of EZE Group said: “We have been tremendously impressed by the team at Help Harry Help Others who work tirelessly to raise funds which can really make a difference to individuals and families who are struck down by cancer. We will be working with the charity to further maximise our links with Birmingham City FC and reach out to supporters across the West Midlands region and beyond.”
Help Harry Help Others has been the official charity of Birmingham City FC since 2012. Like many others, the club was inspired by the brave story of young Harry Moseley who first visited St Andrew’s to sell the bracelets shortly before he died of brain cancer, aged just 11. In two years Harry raised more than £650,000, winning the hearts and minds of others through his determination, love of life and, most of all, his desire to “make a difference.”
All cash raised through the partnership with EZE Group will go towards funding vital research into brain cancer and supporting families of children living with all forms of cancer The charity’s mission to help cope, help care and help cure has touched the hearts of millions of people including young children.
To find out more about the charity, please visit http://www.hhho.org.uk, follow them on twitter – #HHHO Day, @harry_moseley or like their Facebook page by searching for ‘helpharryhelpothers.’ Donations of £5 can also be made by texting Harry to 70800.
Eze Group’s membership based leisure and lifestyle programmes are giving a growing number of consumers the flexibility and choice they need to make the most of their free time.
Members and their families can enjoy countless activities and destinations, plus a host of other lifestyle benefits and experiences which have been specially negotiated by EZE Group to provide outstanding value compared to normal retail prices.
For more details about EZE Group, please visit http://www.ezegroup.com
Rugby League World Cup 2013 is delighted to unveil another commercial partnership ahead of Saturday’s big kick-off, with the agreement of a sponsorship deal with leisure, entertainment and lifestyle providers EZE Group.
As bespoke suppliers to the entertainment and leisure industry, EZE Group provides a host of leisure and lifestyle options for those planning their free time.
EZE Group will enjoy fantastic exposure through their partnership with the global sporting event of 2013 with the company’s distinctive branding appearing on pitch-side perimeter boards on match days. The agreement also includes extensive hospitality rights.
It is the first time in 13 years that the Rugby League World Cup has returned to the UK and matches are scheduled to take place across 21 venues including Wembley Stadium, The Millennium Stadium, Cardiff and Old Trafford, Manchester.
EZE Group Commercial Director Abdul Rashid said: “We are delighted to be supporting Rugby League World Cup 2013, which is a major international sporting event.
“It is a brilliant shop window for promoting our brand to the millions of spectators watching games live or on television.”
Rugby League World Cup 2013 General Manager Sally Bolton said: “This partnership represents yet another new brand being welcomed to the sport, and there’s no better way to start than at our biggest ever international tournament.
“EZE Group offers an unique service and are already strongly associated with sport through their partnership with Birmingham City FC. It is pleasing that they have chosen Rugby League World Cup 2013 as their next commercial investment.”
Rugby League World Cup 2013 begins on Saturday, with a fantastic Opening Ceremony and explosive double header of matches under the roof at Cardiff’s Millennium Stadium.
England will clash with arch-rivals Australia in arguably the sport’s biggest match, and co-hosts Wales will meet Italy, barely a week after both sides recorded impressive wins in their warm-up matches.
Two lucky Blues fans will have the chance to line-up alongside the first team squad in the pre-season photo-call as part of a new diamond sponsorship deal announced with EZE Group, the lifestyle and leisure experts.
Last season’s main shirt sponsors and principal partners will be continuing with the popular EZE Wishes campaign after announcing a new deal with Birmingham City FC which will see them become the club’s official diamond sponsor and travel, leisure and entertainment partner.
EZE Wishes is designed to recognise and reward those deserving fans who have either overcome personal adversity, carried out outstanding work in the community or shown tremendous support for the Blues over the years.
Last year more than a dozen supporters were recognised through the EZE Wishes campaign and now, to mark the start of the new season, EZE Group and BCFC are seeking nominations for the first 2013/14 wish – lining up alongside the first team squad for the traditional club photo-call.
Dominic O’Reilly, chief executive of EZE Group, said: “We have developed a tremendous relationship with the club and the fans over the last two seasons and are delighted to be continuing as diamond sponsors for the forthcoming season.
“The EZE Wishes campaign in particular has been a big hit with supporters and we’re looking forward to fulfilling even more dreams for fans over the coming months.”
Ian Dutton, commercial manager at Birmingham City FC said: “EZE Group has been an important partner over the last two seasons and we are really pleased to be continuing with the relationship under the new diamond sponsorship.”
Fans have two chances to take part in the pre-season photo-call which will take place at St. Andrew’s on Monday, July 29. To make a nomination for an EZE Wish they should email email@example.com stating why that person deserves to line-up alongside the players.
Alternatively, they can visit the EZE Group “Facebook” page and by liking it they will be entered into a free draw for one lucky fan to be selected for the photo-call.
“This season even if fans aren’t selected for an EZE Wish they will have a second chance of winning money can’t buy opportunities through the club, simply by visiting and liking our Facebook page,” added Dominic O’Reilly.
The closing date for both the EZE Wish nominations and Facebook draw is mid-day on Wednesday, July 24th.