Rugby League World Cup 2013 is delighted to unveil another commercial partnership ahead of Saturday’s big kick-off, with the agreement of a sponsorship deal with leisure, entertainment and lifestyle providers EZE Group.
As bespoke suppliers to the entertainment and leisure industry, EZE Group provides a host of leisure and lifestyle options for those planning their free time.
EZE Group will enjoy fantastic exposure through their partnership with the global sporting event of 2013 with the company’s distinctive branding appearing on pitch-side perimeter boards on match days. The agreement also includes extensive hospitality rights.
It is the first time in 13 years that the Rugby League World Cup has returned to the UK and matches are scheduled to take place across 21 venues including Wembley Stadium, The Millennium Stadium, Cardiff and Old Trafford, Manchester.
EZE Group Commercial Director Abdul Rashid said: “We are delighted to be supporting Rugby League World Cup 2013, which is a major international sporting event.
“It is a brilliant shop window for promoting our brand to the millions of spectators watching games live or on television.”
Rugby League World Cup 2013 General Manager Sally Bolton said: “This partnership represents yet another new brand being welcomed to the sport, and there’s no better way to start than at our biggest ever international tournament.
“EZE Group offers an unique service and are already strongly associated with sport through their partnership with Birmingham City FC. It is pleasing that they have chosen Rugby League World Cup 2013 as their next commercial investment.”
Rugby League World Cup 2013 begins on Saturday, with a fantastic Opening Ceremony and explosive double header of matches under the roof at Cardiff’s Millennium Stadium.
England will clash with arch-rivals Australia in arguably the sport’s biggest match, and co-hosts Wales will meet Italy, barely a week after both sides recorded impressive wins in their warm-up matches.
Two lucky Blues fans will have the chance to line-up alongside the first team squad in the pre-season photo-call as part of a new diamond sponsorship deal announced with EZE Group, the lifestyle and leisure experts.
Last season’s main shirt sponsors and principal partners will be continuing with the popular EZE Wishes campaign after announcing a new deal with Birmingham City FC which will see them become the club’s official diamond sponsor and travel, leisure and entertainment partner.
EZE Wishes is designed to recognise and reward those deserving fans who have either overcome personal adversity, carried out outstanding work in the community or shown tremendous support for the Blues over the years.
Last year more than a dozen supporters were recognised through the EZE Wishes campaign and now, to mark the start of the new season, EZE Group and BCFC are seeking nominations for the first 2013/14 wish – lining up alongside the first team squad for the traditional club photo-call.
Dominic O’Reilly, chief executive of EZE Group, said: “We have developed a tremendous relationship with the club and the fans over the last two seasons and are delighted to be continuing as diamond sponsors for the forthcoming season.
“The EZE Wishes campaign in particular has been a big hit with supporters and we’re looking forward to fulfilling even more dreams for fans over the coming months.”
Ian Dutton, commercial manager at Birmingham City FC said: “EZE Group has been an important partner over the last two seasons and we are really pleased to be continuing with the relationship under the new diamond sponsorship.”
Fans have two chances to take part in the pre-season photo-call which will take place at St. Andrew’s on Monday, July 29. To make a nomination for an EZE Wish they should email firstname.lastname@example.org stating why that person deserves to line-up alongside the players.
Alternatively, they can visit the EZE Group “Facebook” page and by liking it they will be entered into a free draw for one lucky fan to be selected for the photo-call.
“This season even if fans aren’t selected for an EZE Wish they will have a second chance of winning money can’t buy opportunities through the club, simply by visiting and liking our Facebook page,” added Dominic O’Reilly.
The closing date for both the EZE Wish nominations and Facebook draw is mid-day on Wednesday, July 24th.